What is Visual Marketing [infographic]

Visual Marketing is a hot topic, but it’s certainly not new.

Visual marketing strategy includes both online and offline marketing tactics such as social media, infographics, print advertising, videos, radio and tv ads, banners, billboards, swag, live events, and  more.

However the importance of having a visual marketing plan is becoming increasingly important with the surge in popularity of social media and smartphones.

In a recent article, Forbes stated:

65 percent of us are visual learners. That sure makes a case for infographics and probably for doing more online videos via YouTube, too….and businesses will need to become more mindful about the ‘shareability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.”


So keeping on topic, I’m excited to share this infographic we created here at Bright Spark Media: What is Visual Marketing?


What is Visual Marketing - statistics and uses of visual media in print, online and social media - a colourful INFOGRAPHIC created by Bright Spark Media

What is Visual Marketing? INFOGRAPHIC designed by www.Bright Spark Media.ca. Please share with attribution. Want your own infographic created? Contact us!


Feel free to share the “What is Visual Marketing?” infographic – just be sure to give us some link love to this blog post:



Or if you prefer, you can view and share the Slideshare version:

You might also like the cool “visual storytelling” infographic by M Booth illustrating the research around engagement and sharing habits on Facebook’s top 10 brand pages. The verdict – Imagery rules across social media.


Are you ready to create your own custom branded graphics quickly and easily?
Check out our free “Facebook Graphics” webinar replay and be sure to download your bonus: Free Facebook Cover Photo templates (done-for-you and sized for Facebook Covers, ready for you to customize with your own text and brand colours).



If you have any infographics of your own, feel free to post a link in the comments box below.


Do you already have a visual marketing strategy ? Let us know how you have been creating interenting visual content for your business.




What We Do

Bright Spark Media is located in Kelowna, BC. We help small businesses, entrepreneurs and service professionals in the Okanagan Valley and globally online. We offer social media training, customized social media set up, social media strategy and business coaching sessions, as well as commercial or event photography services and web design...everything to help you create an irresistible online presence!


Kelowna, BC, Canada
Phone: +1 250.575.5964
Email: BrightSparkSocialMedia@gmail.com