Image SEO and optimizing your images for websites and social media


The importance of Image Optimization for SEO and getting your website found in a Google search.


Presentation for Underground Art Initiative (UAI) Live –  Images SEO slide deck. This was livestreamed to a live classroom audience, and broadcast online via YouTube and Google+ Hangouts on Air.

We covered:

  • why image optimization is important
  • image size checklist for social media
  • tips to naming your photos and graphics for better SEO, so they will show up in a Google search and help you get found online
  • how to use your social networks’ cover photos like a billboard by adding a call to action or a fake “button” to your Facebook cover image or YouTube channel art
  • sample cover photos
  • image SEO checklist


You can create images in PowerPoint, Photoshop, or one of my favourite free and easy graphic design tools is Canva where you can create images that are the correct size for each social network (so you don’t have to remember the ever-changing sizes for Facebook, Pinterest, Twitter, etc). You’ll find a short Canva tutorial video I created on using Canva for quick and easy graphic design, as well as a strategy for repurposing images.

You might also want to add a plugin to your WordPress website that will automatically reduce the files size of any images, graphics or photos you upload – which means your website will load faster and take up less space on your web hosting account and use less bandwidth each month. WP Smushit is a useful WordPress image optimization plugin, and there is a free version as well as an upgraded version for a small one-time fee that gives you more automated features.

For more tips and tricks, check out my Power of Free interview with visual marketing experts Karen Gunton and Donna Moritz. They also offered some free bonuses too!

Below is the image SEO checklist, the PowerPoint slide deck, and the full webinar for you to enjoy.


Image Optimization Checklist


Click to view PowerPoint slides

UAI photo optimization slide deck cover

UAI Images SEO slide deck by Angelique Duffield


Watch the replay of the webinar or click link below to watch on YouTube:


Now you should have a better idea of how important image SEO is for your website, and have some new tools in your arsenal for creating your own images and graphics that you can customize for your website and social networks.


Feel free to post your favourite image and graphics creation resources and tips in the comments below!




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What We Do

Bright Spark Media is located in Kelowna, BC. We help small businesses, entrepreneurs and service professionals in the Okanagan Valley and globally online. We offer social media training, customized social media set up, social media strategy and business coaching sessions, as well as commercial or event photography services and web design...everything to help you create an irresistible online presence!


Kelowna, BC, Canada
Phone: +1 250.575.5964