Social media is new, it’s constantly evolving, and it’s free…in a sense. (Maybe that’s what makes businesses suspicious of it working profitably for them?)
What you, as a business owner, have to invest is time – time to educate yourself (and maybe pay a little $$$ as well); time to develop a social media marketing plan; and time to implement that plan on a daily basis.
Here are some questions to those who still insist you need to measure Return on Investment in everything you do in business.
- Do you know the ROI of attending networking events?
- What is the ROI of paying for your employees to have a cell phone?
- What factors into the ROI of social media? What end result are you looking for?