Social media is new, it’s constantly evolving, and it’s free…in a sense. (Maybe that’s what makes businesses suspicious of it working profitably for them?)
What you, as a business owner, have to invest is time – time to educate yourself (and maybe pay a little $$$ as well); time to develop a social media marketing plan; and time to implement that plan on a daily basis.
Here are some questions to those who still insist you need to measure Return on Investment in everything you do in business.
- Do you know the ROI of attending networking events?
- What is the ROI of paying for your employees to have a cell phone?
- What factors into the ROI of social media? What end result are you looking for?
Let’s start with this introductory video that might simplify the concept of Return on Investment for online marketing.
Ready? Press play now.
