LinkedIn for a day – What I learned at Top Dog

Today’s Social Media Roundup is more like a Social Media Sum Up 🙂


Last week, I had the pleasure of attending a training session presented by one of Canada’s leading LinkedIn experts – Melonie Dodaro of Top Dog Social Media. Her hands-on LinkedIn Profit Formula workshop in Kelowna was the first stop on her vast training circuit, which also coincides with her upcoming book launch later this year.

As a social media marketing strategist myself, I have a pretty good grasp of how to use LinkedIn effectively, and I coach my own clients on how to improve their LinkedIn profiles. What I gained was a better understanding of how to make certain tweaks that don’t just follow the typical categories and headlines (which are laid out much like a resume), but these “ninja tips” as Melonie called them actually improve search results and help clients find you more easily.


Here are my top 3 takeaways from my LinkedIn training in Kelowna last week.

3D people with speech bubbles talking

1. Ask for recommendations. It’s something that most people feel a little awkward doing, but the fact is, testimonials from colleagues and former clients really leverage your social proof – they give you credibility, and build consumer confidence in your products or service. What is key, is making it easy for people to make that testimonial, by giving them an actual example, and highlighting:

  • What was it like before they used your services?
  • What was the experience like during?
  • What was the result?

And don’t forget to also offer something in return. When asking for a recommendation, make it mutually beneficial –  “If there is someone on my list you’d like to connect with, please let me know.”


2. Your headline is THE most important part of your LinkedIn profile. Most people simply display their job title, such as Owner, CEO,  President of XYZ Company – but no one is searching for a president or owner. People are searching using industry keywords, like social media expert,  bottled-water delivery,  business development agency, or financial planner.


3. Customize your “websites” in your profile section. Think in terms of keywords, or benefits you provide your client. For my social media marketing business, instead of this:

“Website” it now reads: “Internet Marketing Blog” and “Event and Commercial Photography” which links to specific areas on my website or Facebook Page. How great is that? It directs your potential customers, and you give them exactly what they are searching for!


Even if you can’t get to see her “live”, you can get more great LinkedIn tips: check out Top Dog Social Media – there’s even a free download on her website!


It just goes to show, even if you know a lot, there’s still more to learn. Collaborating is so much better than competing 🙂


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Bright Spark Media is located in Kelowna, BC. We help small businesses, entrepreneurs and service professionals in the Okanagan Valley and globally online. We offer social media training, customized social media set up, social media strategy and business coaching sessions, as well as commercial or event photography services and web design...everything to help you create an irresistible online presence!


Kelowna, BC, Canada
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