Facebook tip: Page Name vs Username

Page Name vs Username for your Facebook Business (Fan) Page


Sometimes a client will ask about a custom Facebook name, but more often I see businesses (even those that are popular and have a large number of “likes”) who haven’t registered their Username.

man with question mark


Why do I need a Username anyway?

  • It’s a short, easy to remember name, that you can use in your email signature, on your website, or on business cards.
  • It’s easier for friends, fans and customers to find you because it shows up more easily in a search.
  • Do you really want a long-string-of-words-separated-by-hyphens-with-a-number/154533789475 to be your Username?
  • Once you have a Username, you can create a “share” button or “like” button that you can add to your website or blog, to make it easier for people to engage with your business.
  • You can use it on your business card (along with your website, and other social networks)


The Magic Number is 25!

Once your Facebook Page has 25 fans*, you can choose a custom Username (previously called a “Vanity URL”).

It’s a short, easy to remember name, that you can use in your email signature, on your website, or on business cards. It’s basically a domain name registration, and it must be unique. You can’t change it, so be sure it’s right.

Tips in choosing your Username and Page Name:

  • Use keywords that your customers would use to search for you. Good Search Engine Optimization (SEO) techniques are relevant to Facebook as well as standard websites. (Did you know that Facebook’s search bar is powered by Bing?)
  • Put some capitals in to separate words and make it more readable – your URL does show up exactly as typed, but it is not actually case sensitive so customers can enter all small text when searching for you.


For example:

The Page Name for Bright Spark Media on Facebook is:

Bright Spark Media | Social Media Marketing for Your Business

and that is what appears when I make a status update or comment on someone’s page. Also, in my personal profile, because I’ve listed Bright Spark Media as my current employer, that Page Name also appears as a link at the top information section…very useful and easy for people to connect with your business.

My company’s Username is:

BrightSparkSocialMedia (I wanted BrightSparkMedia, but that name had already been taken), so the link I would use for clients to find me is www.facebook.com/BrightSparkSocialMedia 


* I’ve heard some people claim that this magic fan count of 25 is no longer in effect. In fact, Bright Spark Media’s Facebook Page was just created, and low and behold, I was able to register a Username with less than 25 fans.  Yet other businesses have been unable to register a Username without having 25 people like their page first.

I suspect that it might depend on which category you select when you initially set up your Facebook business page. Both Bright Spark Media and Creative Combs are under “Local Business – professional services”. The Username requests for the other pages that required 25 fans were in the categories “Sports” and “Companies and Organizations”.


>>> UPDATE (September 2012): It looks like you can now choose a Username as soon as you start your Facebook Page. Now you can also change it one time if necessary. <<<


For more help on registering a Username for your company’s Facebook Fan Page:


I’m sure there’s more than one person or business who was confused by Usernames and Page Names.


I hope this helps. If it does, please pass it on! 

Great information. Lucky me I discovered your blog by chance
(stumbleupon). I’ve book-marked it for later!

Celina says:

Great read Bright Spark Media. I always see popular pages without a URL too, I am amazed that they still have not worked it out. Imagine the additional fans they could pick up by making it easier.

Angelique says:

I do too – Facebook has actually made it easier now too. If it’s someone’s first Fan Page, there is a prompt to choose the Username (URL) right away…however my feeling is that if people are just new to using FB for business, they might not be ready to choose a good name. It’s happened to a few of my clients, and they chose bad names that don’t help them with SEO or are irrelevant to their industry.

Donna Hamer says:

So many businesses forget to claim their unique username. Lesson 101 do that as soon as possible so you can share this information on all your business stationery, sticks anywhere you can advertise how to connect with you on FB !

Angelique says:

You’re right – so much easier on a business card than a string of numbers.

Angelique says:

No, not that I know of. Sorry. Facebook has lots of picky little rules, and they have changed over time.

What We Do

Bright Spark Media is located in Kelowna, BC. We help small businesses, entrepreneurs and service professionals in the Okanagan Valley and globally online. We offer social media training, customized social media set up, social media strategy and business coaching sessions, as well as commercial or event photography services and web design...everything to help you create an irresistible online presence!


Kelowna, BC, Canada
Phone: +1 250.575.5964
Email: BrightSparkSocialMedia@gmail.com