Facebook Tools and Resources Guide

facebook like tag cloud in the shape of a blue F with word Like in the middleFacebook has reached over 1 billion users this year, and the number of businesses using social media marketing is growing at an exponential rate.

The challenge with Facebook marketing is keeping abreast of the constant changes, and staying focused on strategies and goals, not just tactics.

Here are some of my favourite Facebook resources, from bloggers and social media thought leaders, to tools and guidelines.



Mari Smith

As a Facebook expert, the best place to catch her advice is on her Facebook Page: https://www.facebook.com/marismith

Mari Smith is one of the world’s foremost experts on using Facebook as a marketing tool. Mari is coauthor of Facebook Marketing: An Hour A Day, as well as author of The New Relationship Marketing. In 2008, FastCompany.com dubbed Mari “the Pied Piper of the Online World; a veritable engine of personal branding and a relationship marketing whiz.” She is a popular Social Media Keynote Speaker, Trainer and Thought Leader.
Mari is the co-author of two books on my “recommend reading” list:


Jon Loomer

Jon helps businesses make a difference with social media, specifically Facebook. He is a thought leader who often challenges the standard Facebook discontent and offers simple explanations and resources on his website http://www.jonloomer.com/


Amy Porterfield

Amy is a Facebook expert who is extremely knowledgeable about building leads, driving traffic and increasing sales with Facebook. Amy often presents free webinars on how to effectively use Facebook ads, and how to grow your business using Facebook.



Victoria Gibson

Victoria is often referred to as the “Facebook Ad Queen”, so her special area of expertise is, you guessed it, helping businesses create successful and profitable Facebook Ad campaigns.



Donna Hamer’s Facebook Fanpage Comeptitions

Donna is a Facebook contests expert and my go-to gal for up-to-date info on running a competition online. I’ve taken her online training program and have her contest apps so I can create Facebook contests and sweepstakes that are within Facebook’s terms of service. This is no small thing, as Facebook Pages big and small have been shut down for violating Facebook’s contest rules. You can find tips on running contests, and access to a free Facebook Contest video on her Facebook Page: https://www.facebook.com/fanpagecompetitions


Davina and Caroline’s Useful Graphic Design Tutorials

These British ladies offer a whole series of training videos (and a paid product with done-for-you templates) on how you can quickly and easily create Facebook graphics (timeline covers, apps thumbnails, compelling status update photos) using free photo-editing tools. Best place to catch them is on Facebook: https://www.facebook.com/UsefulGraphicDesignTutorials

red swiss army knife multi purpose knife

Facebook Tools and Apps

It’s always easier to implement marketing strategies if you have tools and systems in place. There’s no need to re-invent the wheel, or to much about with code (unless you want to) when it comes to designing Facebook cover photos, landing pages, apps, or contests.


Here are some of my favourite Facebook tools:


Heyo (Formerly Lujure)

For super easy, drag and drop Facebook Landing Pages and templates https://heyo.com/


Easy to install applications such as Twitter, YouTube or RSS feed directly on Facebook. Get 2 free apps! http://www.involver.com/applications/


Easy template-based Facebook landing pages and sweepstakes. Some apps are free. http://www.shortstack.com/facebook-app-features/#everything_table 


Easy template-based Facebook landing pages. Get 1 free.  http://www.pagemodo.com/


Social media dashboard (or control centre) to help you monitor and schedule your status updates from your social networks all in one place. Free! http://Hootsuite.com



Source for FREE images to use on Facebook, blogs, presentation. Images are free if you give credit/attribution. http://www.freedigitalphotos.net

Have I missed any tools that you like to use for Facebook?

Put them in the comments below.



* image source (multi-purpose knife): FreeDigitalPhotos.net


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