Does Blog Content Have to Be Epic to be Valuable?

What is stopping you from starting a blog for your business right now? Or from writing more posts for your existing blog?

3d man with contstuction - hurdle - what's stopping you


  • Don’t think you have enough to talk about?
  • Worried about SEO and keywords and the right number length of a post?
  • Not sure anyone is listening?
  • It takes too much time to write.
  • Do you think what you say isn’t valuable because it’s not “epic”?


I will admit that while I enjoy writing, those are some of the thoughts I have had myself. I’m sure there are lots more to add to the list. Those thoughts have sometimes made it really hard to pick up a pen or put fingers to keyboard and just get down to it.


Just to clarify, by epic I mean:

  • Thought-provoking, conversation-generating or impressively great
  • Extensive, long
Value can be simple – if it serves your audience, even if it doesn’t go viral or take the world by storm. Necessary = value too.


Value can also be short and sweet. Seth Godin is the king of providing concise, insightful messages in a few sentences.


Let’s start with this:

Everyone has a purpose and has knowledge that no one else has. We all have a unique perspective on the world. We all can provide advice, tips or information that someone else is looking for.



There are always 2 (or more) sides to every argument. I’ve seen and heard lots of blogging advice. You know what? One person says X is what you need to do…to get more website traffic, for better SEO, to get people to listen to you, to get found in a Google search. Person Y says exactly the opposite. Person Z says they don’t even measure that stuff and yet they are still successful.

How can they both be right?

Because what works for one person or business isn’t necessarily a good fit for your business.

Don’t be afraid to try things out – test and do some research – and see what makes sense for you.



Here are some blogging ideas that might not be epic, but your clients or customers will be happy that you shared the information with them.


    • Industry news – what changes are taking place? Updates or revisions on products or services that will affect your audience.


    • How-to articles – Keep your blog post simple and to the point. Cover one idea, or one question your clients are always asking or that is currently a hot topic.


    • Reviews – Books, products, tools, or software you use – these could help your clients make better decisions, make their lives easier, save them money, or save them time because they don’t have to do the research themselves.


    • Interviews – Which experts do you know in your industry that you could interview that would give value to your readers? You could do a written Q&A session via email, or record an audio or video to add to your blog post.


    • Personal – Remember to share your personal side. Did you attend a trade show that you could talk about and share photos of in a blog post? How about a “day in the life” video? Or a video demonstrating how you created something.


  • Curating content – Finding good content and sharing it in your blog, but be sure to just use the most relevant headline or quote and give credit and link to the original article. Curated content is good for SEO and if you give your own opinion or spin on what the curated article is saying, you can build credibility by establishing your own voice. Even if your opinion is contreoversial (hell, sometimes that is a good way to start a discussion).



Not everyone’s goal is to be a thought leader. Sometimes the value is in the service you provide to your online community – which in some cases, might simply be passing on relevant information that they can read about from someone they trust.


I hear so many business owners fearful of starting a blog because they don’t know what to say, or they are afraid of saying the wrong thing. It’s a shame because their clients need the information – so why not provide them with it and establish yourself as a credible, go-to person in your field?


The added benefit of blogging is that you can put your ideas, tips, and other messages out there once, and it will get repeat traffic.


Your blog post can get found in an internet search, but it’s also a way of answering repeat questions your clients have, or making a connection with someone new by being helpful – just send them a link to your blog article that will help solve their problem. Quick and easy, and you won’t come across as pushy or salesy.

Your turn:

So what is stopping you from writing today’s blog post?

Do you think every blog post has to be epic to be valuable?

I’d love to hear your thoughts.
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