Big brands embracing YouTube – Lanvin’s fall fashion video

The most successful viral videos are fun and shareable. Lanvin has done a super job of adding entertainment value to this video of their fall 2011 lineup.

(And they don’t take themselves too serious either. My point? Be authentic, even if you’re quirky.)



Would you share this video? Does it make you want to check out Lanvin’s products?
Let me know what you think – just leave a comment below.

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