Visual Marketing is a hot topic, but it’s certainly not new.
Visual marketing strategy includes both online and offline marketing tactics such as social media, infographics, print advertising, videos, radio and tv ads, banners, billboards, swag, live events, and more.
However the importance of having a visual marketing plan is becoming increasingly important with the surge in popularity of social media and smartphones.
In a recent article, Forbes stated:
“65 percent of us are visual learners. That sure makes a case for infographics and probably for doing more online videos via YouTube, too….and businesses will need to become more mindful about the ‘shareability’ factor of photos on their websites and blogs in order to derive significant benefit from their social media content marketing efforts.”
So keeping on topic, I’m excited to share this infographic we created here at Bright Spark Media: What is Visual Marketing?
Feel free to share the “What is Visual Marketing?” infographic – just be sure to give us some link love to this blog post:
Or if you prefer, you can view and share the Slideshare version:
You might also like the cool “visual storytelling” infographic by M Booth illustrating the research around engagement and sharing habits on Facebook’s top 10 brand pages. The verdict – Imagery rules across social media.
Are you ready to create your own custom branded graphics quickly and easily?
Check out our free “Facebook Graphics” webinar replay and be sure to download your bonus: Free Facebook Cover Photo templates (done-for-you and sized for Facebook Covers, ready for you to customize with your own text and brand colours).
If you have any infographics of your own, feel free to post a link in the comments box below.
Do you already have a visual marketing strategy ? Let us know how you have been creating interenting visual content for your business.