Facebook Timeline for Fan Pages – are you ready???
With Facebook rolling out Timeline for Fan Pages across the board on March 30th (after a one-month trial period), this week’s Social Media Roundup will cover a whole wack of inspiration, tips and information on how to get the best out of the new format. Love it or hate it, it’s now here to stay!
First, here is a cheat sheet guide of the new sizes for different elements of the new Timeline. You can find more tips and another cheat sheet on Facebook Timeline in the Social Networking Academy’s blog post. If you head over to the SNA website, you’ll find even the free membership gives you access to tutorial videos, Facebook Apps for Timeline Tab, and more.
For a really useful blog post on EVERYTHING you need to know about the new Facebook Timeline, check out Mari Smith’s article “Facebook Timeline for Business Pages – 21 Key Points to Know“.
And you can find some more tutorials at the HyperArts blog too.
Now that you have some details, how about some inspiration? The new panoramic-style Timeline Cover Photo is a great piece of online real estate for you to highlight your brand, your staff, your company achievements, or just have a fun or creative image – as long as you stay within the new Facebook rules: no arrows (for instance, no pointing to the “like” button), no calls to action, no selling or advertising discounts.
Here are a few great examples of Timeline Covers for brands.
Notice how the Captain Morgan profile picture blends into the Timeline Cover Photo?
What does Sony’s Timeline Cover Photo say about their brand? It’s fun, it’s cool, and everyone is using Sony.
What type of people drink Mountain Dew? Sporty, cool, fun people. Notice their Apps Thumbnails also stick to the Mountain Dew branding.
This is a great example of not only a well designed, eye catching Timeline Cover Photo, but local Kelowna company West Coast Authentic Sports Memorabilia is using the new Timeline format to run an 8 week “find the golden puck” contest to engage Facebook visitors, keep them coming back to their Fan Page, and generating traffic to their website too.
Need more inspiration? Here are some links to “best of” Timeline Cover collections:
How do you feel about the new Facebook Timeline for brands? Personally, I love it – I already use a lot of images and videos in my Facebook posts, so the format actually suits me better. I like the big Timeline cover, and the new Apps give lots of options (once you get used to looking at those thumbnails instead of choosing from a menu in the sidebar).
So let me know what you think about Timeline for Fan Pages.
Do you have a really cool Timeline Cover photo? Feel free to post the link to your Fan Page or Personal Profile below – I’d love to check it out!