Tutorial Series: Tools, Widgets and Apps
Set up Buffer to Automatically Share Blog Posts to Facebook and Twitter
There are several tools that I use to simplify my workflow. Once I’ve determined my Social Media Calendar, I use a combination of Hootsuite, Buffer and manual posting to keep on top of things.
This slideshow will describe what Buffer is, how to set it up, how to add it to your web browser toolbar, and how to share your first post.
If you want to view the presentation in full screen mode just click the button at the bottom right of the slideshow viewer. There is also a transcript of the slideshow below, if you find it easier to follow the steps that way.
1. Social Media Tools:How to set up Buffer to quickly share blog posts to Facebook and Twitter
2. What is Buffer?You can find this useful tool at http://bufferapp.comThe description is right from their own website…
3. Why use Buffer?I use a number of different tools to manage my social media schedulebecause I make sure to add relevant content every day to my Facebook FanPages and Twitter account, as well as making personal comments andinteractions.What’s great about Buffer is that you can add it to your toolbar to makesharing articles and posts even easier.Ready? Let’s get started!
4. Type bufferapp.com into the address bar. This is what you’ll see.I’d recommend signing in with your Facebook, LinkedIn or Twitter account – then there isone less username & password for you to remember!
5. Next go to the Dashboard. This is where you can analyze reactions (such as shares andcomments) to your posts/tweets, or look at what posts are pending and ready to be sentout to each social network.
6. Once you set up your new FREE account, you can update your personal information underAccount. Then go to the Settings.You can use up to 2 social networks in the free version of Buffer. I’ve chosen my personal Twitteraccount AngeliqueDuff, and my company’s Facebook Fan Page Bright Spark Media.
7. Personally, I don’t often go back to the Buffer dashboard once I have it set up because Isend all my tweets and Facebook posts from the Buffer icon I’ve installed on my toolbar.Along with setting up iGoogle (also called the Google Homepage – we’ll show you how toset this up in another tutorial), this makes for a more efficient social media workflow.When I open my web browser (I use Google Chrome) this is what my toolbar looked likeBEFORE installing the Buffer application.
8. Now let’s install Buffer into your toolbar – note that I’ll demonstrate with Google Chrome,but there is also a toolbar app for Firefox and Explorer too.If you are already inside Buffer, choose the Apps & Extras tab, or simply typebufferapp.com/extras in the address bar. Then click on the Buffer for Chrome image. click here if you are using Firefox or Explorer
9. Now click Add. The little black stacked icon is the Buffer app that will appear on yourtoolbar.
10. And now the Google toolbar looks like this, with the Buffer app installed.
11. Let’s look at an example of the Buffer in use.Pick any blog or website – I’ve typed in Nothinggreatiseasy.com
12. I’ve looked around the website, read some articles, and decided that I want to share thisblog post which includes a video of a local swim event because I think it might interest myFacebook fans or Twitter followers.Simply click on the Buffer icon…
13. …and the title appears in a popup box. Here you can choose where you want to postthe article (I’ve chosen my Facebook Fan Page – notice Twitter appears very faint),customize the text, and if you’re sharing to Facebook you can change the photo thatwill display in your post by clicking on it.Then click the Add to Buffer button to be added to the stack, and this post will beautomatically distributed later. You can also post immediately by choosing Post Now. As you add to your Buffer, this bar will turn green, adding one segment for each new post.
14. Go ahead and try it with a few posts.Test out the different features and sharing options.Check out how the posts appear on your Facebook wall, or how the Tweets look in yourTwitterfeed.In a few days log in to in your Buffer Dashboard and see what the analytics show you.
15. Thank you for viewing:How to set up Buffer to quickly share blog posts to Facebook and Twitter
16. Still got social media questions? There are tips & trips on our website and Facebook Fan Page; Tutorial videos on our YouTube Channel; or you can post your question on Facebook or Twitter.
17. Do you want us to create a social media strategy for your business?Email us to set up a free 30 minute consultation. BrightSparkSocialMedia@gmail.com
Do you think you’ll try Buffer? Let me know what you think – just leave your comments below.