Social Media

 crossword puzzle with social media in red and social networks in white

Social Network Customization and Setup

 

 

This is a “done-for-you” service so you can skip the headaches of wading through endless YouTube tutorial videos and blog posts, and I do the heavy lifting for you so you hit the ground running. {If you have a smaller budget but have more time and patience to do the work yourself, we could do a 1-on-1 Breakthrough Session and I will provide you with an assessment of your social networks and give you strategy and tasks to implement yourself.}

I will set up and customize a Facebook Page, Twitter, YouTube channel, or LinkedIn profile for your business with your own branding to match your existing website, newsletter, or social networks.

I know you just want to get started and reap the benefits of social media, so this saves you time and frustration from setting it up yourself. And it’s done right, with no hassles for you!

I would provide an initial Needs Assessment questionnaire to see what you require and what computer/social media skill level is, and determine which social networks best suit your business’ target audience and client base. We would also brainstorm ideas for content creation, connecting with potential clients, contest options, “house rules” or terms of use for your Page, etc. as appropriate for that specific social network.

 

You would provide any images, logos, copy/text (bio, mission statement, company description), any login information required for the initial setup.

If you provide me with any websites, publications, blogs, online magazines, other Facebook/Twitter/LinkedIn businesses that you follow,  I can get you started with your initial week of status updates and social content so you can see what good content looks like. Plus it saves you time while you are just learning the rope!

 

Social Media icons - services offered by Bright Spark Media

Social Media Setup Packages includes everything to get you started on the right foot with an optimized profile setup, a strategy, and initial content done for you – to save you time and frustration so you get it right the first time!

  • Social network customization and setup, including admin/privacy settings, optimization for search wherever possible, addition of logos/images to customize background/landing page, etc
  • optimized Page/account/channel with keyworded search engine optimized (SEO) bio/description, adding/uploading 2 photos and/or videos (as applicable to that social network)
  • creation of 1 customized branded Facebook cover photo graphic or Twitter profile cover photo or YouTube channel art
  • tips on getting started to use your new social network for your specific industry/niche
  • you provide photos, videos (or links to your videos) and text – I will tweak your copywriting so it is working better for SEO 
  • 1 hour coaching session to get you acquainted with your new social networks, and discuss content strategy
  • Customized content strategy plan to assist you in your first month
  • 1 week of status updates/posts (Facebook, Pinterest, Instagram & Twitter)
  • Access to tutorial videos and worksheets for future reference and to learn at your own pace 

 

Social Media Setup so you can dive right in!

Skip the tech headaches and just implement the strategy and dive into the fun part of creating graphics or sharing your posts, photos and videos

 

Facebook, Twitter, or YouTube channel setup $250 (two or more for $195 each). 

LinkedIn profile setup and Hangouts on Air setup – starting at $395. (Because they are highly individual and more customized, please contact me to discuss your needs.)

 

It’s important to have an optimized profile/channel so you get found when people search for you or your industry on social networks. Keywords and links in your bio/description are helpful to direct visitors to take action once they do find you.

 

I’ll  handle the techy setup, and you’re ready to roll with adding your content and engaging with your followers.

 

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Email marketing (typically Mailchimp for its ease of use and user-friendly interface) setup.

$350 setup only;  optional lead magnet (optin freebie) creation and/or email autoresponder series +$150/each. {Don’t worry, we can discuss what these mean and how they can drive sales when we chat.}

 

You’ve heard the expression “the money is in the list” – while social networks are important for reaching your audience, interacting with them in real time, and developing a brand presence, growing your email list is very important. Remember MySpace? Social networks come and go – be sure that YOU have control of all those valuable emails.

 

Email is the best way to set up an automated system for top of mind awareness – and this can happen on autopilot!

 

  • set up of Mailchimp email service ($350)
  • list setup
  • creation of 1 email newsletter template, including creation of header image with your company branding
  • set up of email capture form / optin form on your WordPress website so you can build your list and collect warm leads
  • includes list of action steps and tips customized for your business/industry so you can attract more optins
  • (optional – add $150) Lead Magnet (Opt-in freebie) creation –
  •  newsletters are no longer enough of an enticement for people to give their email address to you, so offering a valuable free gift (checklist, mini ebook, resources guide) can encourage for signups.
    •  20 min brainstorming session
    • you provide appropriate text, links, videos or photos that you’ve produced, and I’ll package it into a branded bundle to use for your lead magnet, and connect the automatic delivery of the freebie to your website and email host, or this can be set up on your LeadPages account if you have one
  • (optional – add $150) email autoresponse series setup
    •  20 min brainstorming session
    •  you provide appropriate text, links, blog posts, tutorials, videos or photos that you’ve produced, and I’ll package it into a branded series of 3 emails to keep top of mind awareness between your newsletters and provide value before you ask for the sale.
    • also includes “thank you for subscribing” email
    • addition of an optin box on your WordPress website
    • set up of a “secret page” on your website that will hold your freebies – pdf, ebook, checklists, worksheets, embedded video links to tutorials
    • you provide the content, I write the 3 emails that will also drive traffic to what you have created, and provide value to your new email subscribers so they get to know, like and trust you

 

 

 Need someone to manage your social networks or to create a long-term strategy to get you found online, drive more traffic to your website, and convert more visitors to customers? The VIP package might be right for you! 

 

VIP card - private access area for members only

VIP Package – I’ll do the tech setup, research and the “heavy lifting”, and make a step-by-step action plan that’s easy for you to find customers and get your greatness out into the world.

Due to the intensive collaboration, this is limited to 3 clients only – currently 1 spot available to start in FEBRUARY 2016.

  • $500/month “Done with you” – I do the research, do the tech setup, and provide a strategy and tasks for you to implement. $1000/month –  “Done for you” includes social media management where I provide not only the tech setup and strategy, but manage your social networks and/or blog – we’ll discuss your answers in the Needs Assessment Form and I will provide a quote of the cost and what we will accomplish together)
  • Minimum 3 month commitment – Social media is a marathon, not a sprint. It takes time to see results and to develop a strategy (not just random tactics)
  • This package is highly customized for your business needs and your industry/niche, and I work intensively with you to reach your goals. Each month we’ll tackle a different aspect of online marketing, and I will set up the techy stuff for you so you can jump right in. For example, we could work on:
    • Email marketing/newsletter (I recommend Mailchimp for it’s ease of use)
    • YouTube channel & video marketing strategy (channel graphics, video ideas, scripting, intro/exit video clip creation, etc)
    • video coaching (brainstorming ideas that work for your brand and your upcoming events; how-to make your own videos; storyline ideas; confidence coaching)
    • blogging (brainstorming ideas, set up of editorial calendar or other scheduling tools)
    • Google Local/Business Page and Google listing – so you rank better in a Google Search AND people are more interested in visiting you business; getting more client reviews; adding the map, videos, photos
    • Facebook Page,  Twitter, Pinterest, LinkedIn or Instagram setup
    • setting up a launch funnel/sales funnel and/or landing page for your new training course, eBook or services
    • optin/lead gen form setup (collect emails on your website or social networks to subscribe to your newsletter or your new course/webinar/event; set up automatic email response sequences so you don’t have to send manual emails when someone joins your email list)
    • development of exciting “lead magnets” to entice viewers to sign up for your newsletter – a pdf/report, video series
    • setting up a podcast or Google+ Hangouts on Air show
    • Facebook ads, contests
    • analytics, tracking results, and strategy to improve
    • how to outsource work and streamline your online workflow (ie hiring team members on Odesk)
    • set up of a social media dashboard so you can schedule your social media and save time
    • or any other online marketing help you need – if I know about, I’ll work with you to achieve it!
  • 1hr coaching session 2x per month (via Skype or Google Hangouts video call – includes recording for future reference)
  • unlimited email access to me, so all your questions get answered and you don’t get stuck, and so you stay accountable, focused and excited about each project we’re working on together
  • analysis of your current social media and online presence (social networks + blog/website, email marketing, search results, Google Local/Business Page, local directories, etc)
  • includes follow-up with summary, action steps to reach your goals and improve your online presence, suggestions for content and strategy
  •  suggested resources, tutorial videos and tools to improve online efficiency and productivity

 

Additional options include:

  • Creating a LinkedIn Company Page or starting a LinkedIn Group including guidelines
  • Facebook ad campaign management and setup
  • Photography – business photos, promotional photography, event photography – that can be included on your website, blog, Facebook Page, LinkedIn profile, Pinterest
  • Videos– highlight videos, promotional or welcome videos, video testimonials, or video tutorials. Service includes brainstorming and storyboard creation and finished video.
  • Creating a customized Facebook Landing Page and customized App thumbnail – for upcoming product/service/book launch; workshops/events; more information such as client services or menu options for a restaurant; etc

 

Are you ready to get started?

Contact me today to discuss how we can work together.

 

What We Do

Bright Spark Media is located in Kelowna, BC. We help small businesses, entrepreneurs and service professionals in the Okanagan Valley and globally online. We offer social media training, customized social media set up, social media strategy and business coaching sessions, as well as commercial or event photography services and web design...everything to help you create an irresistible online presence!

Address

Kelowna, BC, Canada
Phone: +1 250.575.5964
Email: BrightSparkSocialMedia@gmail.com