Mobile Marketing is a fast growing trend. Is your business ready?
I admit that for a fairly tech-savvy individual, it took me a long time to invest in a Smartphone. Even though I hated my phone (to the point that it’s battery could last a week because it saw such little action) I was faced with agonizing indecision over whether to buy the iPhone 5 (admittedly, I’d coveted an iPhone for about 6 months, but another part of me didn’t want to just be glassy eyed evangelist) or the Samsung Galaxy S III. More on the fact that “choosing is hard” in another blog post.
Armed with my new S III so fresh out of the box that I was still floundering in a bewildering array of apps, functions, and sounds, I attended Mobile Revolution Now with a friend who, ironically, is an artist making her fortune in selling mobile phone cases – way to go Brazen Design Studio!
Most businesses can accept that social media marketing is here to stay. What companies are seemingly slow to embrace is the fact that mobile technology has made accessing information on the go a fact of life.
Despite the exponential rise of the mobile industry ( including Smartphones such as the iPhone, Android and Blackberry, tablets/iPads and other portable devices), adoption of adaptive web design has been lagging behind, much to the frustration of mobile users.
Infographic source: http://www.culturelabel.com/blog/2012/02/24/mighty-mobile/
As kings of the on-the-go realm, busy people can be seen watching movies and videos while waiting at the airport or bus stop, comparing prices in the grocery store, checking for the nearest sushi restaurant that has 5 star reviews, and tweeting out to their friends to meet them at the local pub where they will check-in to announce their presence on Facebook or FourSquare.
If you are a business owner or entrepreneur, here are a few stats that might get you interested in mobile marketing:
- Mobile internet usage is projected to overtake desktop internet usage by 2014. (Source: Microsoft Tag)
- One half of all local searches are performed on mobile devices. (Source: Microsoft Tag)
- 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. (Source: Gomez)
- Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile. (Source: Microsoft Tag)
- Nearly 1 in 8 users compare prices on their phone while in a store. (Source: comScore)
- 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Source: Motorola Solutions)
- From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively. (Source: Return Path)
Source: Hubspot – For more mobile statistics, visit Hubspot.
Besides a host of applications (apps) that make people’s lives easier, more organized or simply more fun, video marketing and vlogging are trends on the rise for businesses and bloggers, and cloud computing makes accessing information from any device as easy as if your desktop computer was right in front of you.
The statistics presented at the conference were eye-opening to say the least. It makes sense that savvy business owners and service professionals adapt their marketing strategy to include mobile marketing and mobile commerce if they want to acquire new customers, build customer loyalty, and stay ahead of the competition.