Page Name vs Username for your Facebook Business (Fan) Page
Sometimes a client will ask about a custom Facebook name, but more often I see businesses (even those that are popular and have a large number of “likes”) who haven’t registered their Username.
Why do I need a Username anyway?
- It’s a short, easy to remember name, that you can use in your email signature, on your website, or on business cards.
- It’s easier for friends, fans and customers to find you because it shows up more easily in a search.
- Do you really want a long-string-of-words-separated-by-hyphens-with-a-number/154533789475 to be your Username?
- Once you have a Username, you can create a “share” button or “like” button that you can add to your website or blog, to make it easier for people to engage with your business.
- You can use it on your business card (along with your website, and other social networks)
The Magic Number is 25!
Once your Facebook Page has 25 fans*, you can choose a custom Username (previously called a “Vanity URL”).
It’s a short, easy to remember name, that you can use in your email signature, on your website, or on business cards. It’s basically a domain name registration, and it must be unique. You can’t change it, so be sure it’s right.
Tips in choosing your Username and Page Name:
- Use keywords that your customers would use to search for you. Good Search Engine Optimization (SEO) techniques are relevant to Facebook as well as standard websites. (Did you know that Facebook’s search bar is powered by Bing?)
- Put some capitals in to separate words and make it more readable – your URL does show up exactly as typed, but it is not actually case sensitive so customers can enter all small text when searching for you.
The Page Name for Bright Spark Media on Facebook is:
Bright Spark Media | Social Media Marketing for Your Business
and that is what appears when I make a status update or comment on someone’s page. Also, in my personal profile, because I’ve listed Bright Spark Media as my current employer, that Page Name also appears as a link at the top information section…very useful and easy for people to connect with your business.
My company’s Username is:
BrightSparkSocialMedia (I wanted BrightSparkMedia, but that name had already been taken), so the link I would use for clients to find me is www.facebook.com/BrightSparkSocialMedia
* I’ve heard some people claim that this magic fan count of 25 is no longer in effect. In fact, Bright Spark Media’s Facebook Page was just created, and low and behold, I was able to register a Username with less than 25 fans. Yet other businesses have been unable to register a Username without having 25 people like their page first.
I suspect that it might depend on which category you select when you initially set up your Facebook business page. Both Bright Spark Media and Creative Combs are under “Local Business – professional services”. The Username requests for the other pages that required 25 fans were in the categories “Sports” and “Companies and Organizations”.
>>> UPDATE (September 2012): It looks like you can now choose a Username as soon as you start your Facebook Page. Now you can also change it one time if necessary. <<<
For more help on registering a Username for your company’s Facebook Fan Page:
- https://www.facebook.com/help/pages/usernames (Usernames for Pages)
I’m sure there’s more than one person or business who was confused by Usernames and Page Names.